[东北大学]19年6月考试《工商英语》作业考核（答案）
Part IFill in the blanks with given words (10 points)barcode, packaging, manufacturer, checkout counter, till display,
stock, supplier, price, supermarket, specialist retailer
1.A () is the pay desk in a self-service shop.
2.A () is a pattern of thick and thin lines that represents
information.
3.A () is firm which makes or produces goods.
4.A () is an electronic screen which shows you how much to pay.
5.A () is an agent who provides goods or services.
6.The () is used to protect goods and to present an image for
them.
7.The () is the amount the goods cost.
8.The () is all the goods a retail outlet keep to sell to its
customers.
9.The () is a shop which only sells one type of product, usually
of high quality.
10.The () is a large self-service shop selling food and drink and
also small household items.
Part IICloze Test (20 points)
The term e-commerce refers to all commercial transactions
conducted over the Internet, including transactions by consumers and
business-to-business transactions. Conceptually, e-commerce does not
(11) from well-known commercial offerings such as banking by phone,
"mail order" catalogs, or sending a purchase order to supplier (12)
fax. E-commerce follows the same model (13) in other business
transactions; the difference (14) in the details.
To a consumer, the most visible form of e-commerce consists (15)
online ordering. A customer begins with a catalog of possible items,
(16) an item, arranges a form of payment, and (17) an order. Instead
of a physical catalog, e-commerce arranges for catalogs to be (18)
on the Internet. Instead of sending an order on paper or by
telephone, e-commerce arranges for orders to be sent (19) a computer
network. Finally, instead of sending a paper representation of
payment such as a check, e-commerce (20) one to send payment
information electronically.
In the decade (21) 1993, e-commerce grew from an (22) novelty
(新奇事物) to a mainstream business influence. In 1993, few (23) had a
web page, and (24) a handful allowed one to order products or
services online. Ten years (25), both large and small businesses had
web pages, and most (26) users with the opportunity to place an
order. (27), many banks added online access, (28) online banking and
bill paying became (29). More importantly, the value of goods and
services (30) over the Internet grew dramatically after 1997.
11. A) distract B) differ C) descend
D) derive
12. A) via B) off C) from
D) with
13. A) resorted B) resorted C) served
D) appeared
14. A) situates B) lies C) locates
D) roots
15. A) on B) for C)
to D) of
16. A) reflects B) protects C)
detects D) selects
17. A) puts out B) stands for C)
sends in D) carries away
18. A) feasible B) sensible C)
responsible D) visible
19. A) beside B) beyond C) over
D) up
20. A) appeals B) allows C) advocates
D) admits
21. A) toward B) until C)
after D) behind
22. A) insignificant B) optional C) invalid
D) occasional
23. A) communities B) compounds C) corps
D) corporations
24. A) largely B) solely C) only
D) slightly
25. A) latter B) lately
C) later D) late
26. A) provided B) offered C)
convinced D) equipped
27. A) Instead B) However C)
Nevertheless D) Besides
28. A) or B) though C) but
D) and
29. A) widespread B) different C) flexible
D) productive
30. A) proceeded B) adapted C)
practiced D) acquired
Part IIIPlease give the definition of following words or phrases
(30 points)
31.Retailing
32.Corporate Group
33.Franchising
34.Annual Report
35.Marketing
36.Takeover
37.Import
38.The Stock Market
39.Export
40.Recruitment
Part IVPut the following passages into Chinese (20 points)
41.Governments can control international trade. The most common
measures are tariffs and quotas. A tariff is a tax on imported
goods, and a quota is the maximum quantity of a product allowed into
a country during a certain period of time.
42.Coca-Cola’s advertising has always attempted to reflect changing
contemporary lifestyles. Creating an international advertising
campaign requires the talents of professionals in many areas, and
extensive testing and research are always done before deciding which
advertisements will finally be used.
43.Companies need to know how they are performing in order to
analyze problems, find solutions and make plans for the future.
Shareholders can make money by receiving dividends, paid as a
proportion of a company’s annual profits, and when the value of
their shares increases.
44.Companies need to be aware of the impact of this on the
environment, the natural world around us. Many companies use
packaging (boxes, bottles, etc.) which has been recycled, that is
made using old materials. Pollution, such as smoke in the air, can
be reduced if companies use trains instead of road transport.
Part VWriting (20 points)
You are required to write a letter to Mr. Smith, applying for a
position as a salesman. Your letter should include the most
important qualities of salesman and tell him that you are the right
person for it. The letter should be no less than 120 words.
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