[四川农业大学]大学英语（统考）在线练习题11(客观题)-
【奥鹏】[四川农业大学]大学英语（统考）在线练习题11(客观题)试卷总分:100 得分:100
第1题,1.??<font face="Arial">The appeal of advertising to buying
motives can have both negative and positive effects. Consumers may
be convinced to buy a product of poor quality or high price because
of an advertisement. For example, some advertisers have appealed to
people’s desire for better fuel economy for their cars by
advertising automotive products that improve gasoline mileage. Some
of the products work. Others are worthless and a waste of
consumers’ money.<br />Sometimes advertising is intentionally
misleading. A few years ago a brand of bread was offered to
dieters（节食者）with the message that there were fewer
calories（热量单位，大卡）in every slice. It turned out that the bread was
not dietetic（适合于节食的）, but just regular bread. There were fewer
calories because it was sliced very thin, but there were the same
number of calories in every loaf.<br />On the positive side,
emotional appeals may respond to a consumer’s real concerns.
Consider fire insurance. Fire security of knowing that property is
protected by insurance makes the purchase of fire insurance a
worthwhile investment for most people. If consumers consider the
quality of the insurance plans as well as the message in the ads,
they will benefit from the advertising.<br />Each consumer must
evaluate her or his own situation. Are the benefits of the product
important enough to justify buying it? Advertising is intended to
appeal to consumers, but it does not force them to buy the product.
Consumers still control the final buying decision.</font>
A. keeping a balance between quality and price
B. <font face="Arial">convincing him of their low price</font>
C. appealing to his buying motives<br />
D. stressing their high quality
A. the total number of calories in the loaf remained the same
B. thin slices of bread could contain more calories
C. <font face="Arial">the loaf was cut into regular slices</font>
D. the bread was not real bread
A. advertisements occasionally force consumers into buying things
they don’t need
B. the buying motives of consumers are controlled by
advertisements<br />
C. sometimes advertisements really sell what the consumer needs
D. <font face="Arial">fire insurance is seldom a worthwhile
investmen<font face="Arial">t</font></font>
A. be familiar with various advertising strategies
B. <font face="Arial">think carefully about the benefits described
in the advertisements</font>
C. guard against the deceiving nature of advertisements
D. avoid buying products that have strong emotional appeal
A. ways to protect the interests of the consumer
B. how to make a wise buying decision
C. <font face="Arial">the function of advertisements in promoting
sales </font>
D. the positive and negative aspects of advertising
正确答案:
第2题,2.??<font face="Arial"> People living on parts of
the south coast of England face a serious problem. In 1993, the
owners of a large hotel and of several houses discovered, to their
horror, that their gardens had disappeared overnight. The sea had
eaten into the soft limestone cliffs on which they had been built.
While experts were studying the problem, the hotel and several
houses disappeared altogether, sliding down the cliff and into the
sea. <br /> Erosion（侵蚀）of the white cliffs along
the south coast of England has always been a problem but it has
become more serious in recent years. Dozens of homes have had to be
abandoned as the sea has crept farther and farther inland. Experts
have studied the areas most affected and have drawn up a map for
local people, forecasting the year in which their homes will be
swallowed up by the hungry sea. <br /> Angry
owners have called on the Government to erect sea defenses to
protect their homes. Government surveyors have pointed out that in
most cases, this is impossible. New sea walls would cost hundreds of
millions of pounds and would merely make the waves and currents go
further along the coast, shifting the problem from one area to
another. The danger is likely to continue, they say, until the waves
reach an inland area of hard rock which will not be eaten as
limestone is. Meanwhile, if you want to buy a cheap house with an
uncertain future, apply to a house agent in one of the threatened
areas on the south coast of England. You can get a house for a
knockdown price but it may turn out to be a knockdown home. </font>
A. <font face="Arial">The rising of the sea level.</font>
B. The experts’ lack of knowledge.
C. The washing-away of limestone cliffs <br />
D. The disappearance of hotels, houses and gardens.
A. <font face="Arial">will soon become a problem for people living
in central England </font>
B. has now become a threat to the local residents
C. can be stopped if proper measures are taken
D. is quickly changing the map of England
A. <font face="Arial">warn people whose homes are in danger</font>
B. provide an effective way to slow it down
C. head to its eventual solution
D. lead to its eventual solution
A. <font face="Arial">house agents along the coast do not support
the idea </font>
B. it is too costly and will endanger neighbouring areas <br />
C. the government is too slow in taking action
D. they will be easily knocked down by waves and currents
A. <font face="Arial">take the quality of the house into
consideration </font>
B. guard against being cheated by the house agent
C. examine the house carefully before making a decision
D. be aware of the potential danger involved
正确答案:
第3题,3.??<font face="Arial">One silly question I simply can't stand
is "How do you feel". Usually the question is asked of a
man in action--a man on the go, walking along the street, or busily
working at his desk. So what do you expect him to say? He'll
probably say, "Fine, I'm all right." But "you've put
a bug in his ear" — maybe now he's not sure. If you are a
good friend, you may have seen something in his face, or his walk,
that he did not realize that morning. It starts him worrying a
little. First thing you know, he looks in a mirror to sec if
everything is all right, while you go merrily on your way asking
someone else, "How do you feel?"<br />Every question has
its time and place. It's perfectly acceptable, for instance, to ask
"How do you feel?" if you're visiting a close friend in
the hospital. But if the fellow is walking on both legs, hurrying to
make a train, or sitting at his desk working, it's no time to ask
him that silly question.<br />When George Bernard Shaw, the famous
writer of plays was in his eighties, someone asked him "How do
you feel", Shaw put him in his place. "When you reach my
age", he said, "either you feel all right or you're
dead."<br /></font>
A. <font face="Arial">show one's consideration for others</font>
B. are a good way to make friends<br />
C. are proper to ask a man in action
D. generally make one feel uneasy
A. <font face="Arial">a man working at his desk</font>
B. a person having lost a close friend<br />
C. a stranger who looks somewhat worried<br />
D. a friend who is ill
A. <font face="Arial">be praised for his efforts</font>
B. never be asked any question<br />
C. not be
bothered
D. be discouraged from working so hard
A. <font face="Arial">cheerfulness </font>
B. cleverness
C.
ability
D. politeness
A. <font face="Arial">made him laugh</font>
B. shown concern for him<br />
C. made fun of
him
D. given him some kind of warning
正确答案:
第4题,4.??<font face="Arial">If you have been joining chat room
conversations, or trading e-mail with net pals, you have become one
of the millions who write in a special, short form of English.<br
/>Throughout the world, every night children and their elders are
talking online---many of them are talking at the same time.<br
/>It’s fast: trying talking to six people once. It’s
convenient: three or four words per exchange. It takes cleverness,
concentration and quick fingers.<br />And it requires very simple
language. There is neither time nor space for explanations. Why
waste precious time telling six friends you have to leave for a
moment to take care of your little brother when BRB (=be right back)
will do?<br />Want to enter a conversation? Just type PMFJI(=pardon
me for jumping in).<br />Interested in whom you’re talking to?
Type A/S/L, the common request to know your pal’s age, sex and
location. You may get 15/M/NY as a reply from your pal.<br />If
something makes you laugh, say you’re OFT (=on the floor), or
LOL (=laughing out loud), or joining the two into ROTEL (=rolling on
the floor laughing).<br />And when it’s time to get back to
work or go to bed, you type GTG (=got to go) or TTYL (=talk to you
later).<br />People want to write as fast as possible, and they want
to get their ideas across as quickly as they can. Capital letters
are left in the dust, except when expressing feelings, as it takes
more time to hold down the “shift” key and use
capitals.<br /></font>
A. <font face="Arial">using body language </font>
B. drawing simple pictures<br />
C. making phone calls .
D. using especially short form of English
A. <font face="Arial">talk at the same time </font>
B. discover their friends<br />
C. pick out good things to buy
D. find out social problems
A. <font face="Arial">people should use words
properly <br /></font>
B. people should know the time while talking<br />
C. people online have to express themselves in a simple
way . <br />
D. people should talk in a funny way
A. <font face="Arial">the person who is talking to you is 15 from
Hong Kong <br /></font>
B. you are talking to a boy who is 15 years old and lives in Hong
Kong<br />
C. you are talking to 15 boys from Hong Kong at the same
time <br />
D. the boy from Hong Kong has been online for 15 minutes
A. <font face="Arial">using fewer capital
letters </font>
B. drawing pictures <br />
C. using the mouse instead of the keyboard<br />
D. using both the mouse and the keyboard
正确答案:
第5题,1.??<font face="Arial">—What do you think of the novel?<br
/>—__________
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