北京语言20秋《英语商务通论》作业2（100分）

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[北京语言大学]20秋《英语商务通论》作业2
试卷总分:100    得分:100
第1题,The major forms of NTB are___.
A、quotas
B、voluntary export quotas
C、foreign exchange control
D、state monopoly
正确答案:,B,C,D


第2题,The most common channels of distribution are___.
A、wholesalers
B、retailers
C、agent
D、brokers
正确答案:,B,C,D


第3题,Tools that are commonly used for promotion are :
A、dvertising
B、sales promotion
C、personal selling
D、public relations
正确答案:,B,C,D


第4题,When identifying market segments, marketers look at some variables, the most common being :
A、Geographic
B、Demographic
C、Psychographic
D、Product-use
正确答案:,B,C,D


Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as ___.
A、unlimited liability
B、limited access to capital
C、limited managerial expertise
D、easy keep operational and financial secrecy
正确答案:,B,C


第6题,In order for a document to be a negotiable instrument, it must contain several characteristics:
A、it must be in writing and signed by the maker ordrawer
B、it must contain an unconditional promise or order to pay a specific sun of money
C、payment must be made on demand or at a definite future date
D、it must be payable to order or to bearer
正确答案:,B,C,D


第7题,Consumer products can be further classified into___.
A、convenience goods
B、shopping goods
C、specialty goods
D、industrial goods
正确答案:


第8题,Frederick Herzberg and his associates put forward a theory called the two-factor theory,including___.
A、hygienic factors
B、motivating factors
C、security factors
D、social factors
正确答案:,B


第9题,According to its attributes, property can be classified into ___.
A、tangible real property
B、intangible personal property
C、intellectual property
D、material property
正确答案:,B,C

There are two types of advertising___.
A、product advertising
B、institutional advertising
C、indoor advertising
D、outdoor advertising
正确答案:,B


第11题,A check is essentially an order instructing the bank to pay a given sun to a designated person or firm.
A、错误
B、正确
正确答案:

A completely foreign-owned enterprise is independent in decision-making and can take all the profits it makes.
A、错误
B、正确
正确答案:


第13题,Multinational corporations (MNCs) are the highest form for organizing international business.
A、错误
B、正确
正确答案:


第14题,Well-administered appraisals are very important to human resources development, because they provide systematic and regular feedback to both the employer and the employees about how well the latter perform.
A、错误
B、正确
正确答案:


Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A、错误
B、正确
正确答案:


第16题,Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.
A、错误
B、正确
正确答案:


第17题,Securities markets can be divided into primary and secondary markets.
A、错误
B、正确
正确答案:


第18题,A firm should give its new employees proper orientation and help them adapt to the new environment.
A、错误
B、正确
正确答案:


第19题,It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.
A、错误
B、正确
正确答案:


Current ratio and quick ratio are two of the most common ratios used to analyze a firm's short-term or liquidity position.
A、错误
B、正确
正确答案: